The Nutritious Life Studio's 'Become a Nutrition Coach' program and Health Coach Institute's 'Become a Health & Life Coach' program are online training platforms for professionals and enthusiasts.

​

Collaborating with the principal founders, paid media and and editorial managers, we strategically honed in on 2-3 key brand value propositions for these performance ads with the broader CRO goal of increasing flagship program enrollment rates. I led my teams' copywriter, designer, and video editor through the thoughtful curation of content that integrated impactful key words with visuals, and iterative template designs. The Youtube and Meta ads above served to be an important first touch-point and were built for rapid testing and turnarounds as CTR and CPC metrics were closely measured and analyzed to inform quick creative changes. Overall we conveyed an elevated visual story that increased
user visits to the paid landing pages and websites, and generated leads.

Empowered Education (parent company) was soon after acquired by the International Sports Science Association soon after.