Email Style Guide

As creative director, I over saw the strategic development and execution of elevated lifecycle email funnels. A new style guide with detailed design and stylistic direction was created. Flexible, modular  XD templates and mockups were designed to support the various content creators, and direct the backend production of daily email automation. All emails were expedited via the Marcomms team on a Salesforce marketing cloud platform. Myself and my team of copywriters and designers worked closely together to ensure consistency in messaging and visual tone, iterating quickly to A/B test, optimize and refine campaigns.

Fueling an effective iterative, data-driven approach, these creative assets enhanced cross-functional work streams and optimized performance goal efforts to increase student-enrollment conversions, and engage and nurture leads.