Email Style Guide

As creative director, I over saw the strategic development and execution of elevated, optimized email funnels. First and foremost a new style guide with detailed design and stylistic direction was created. Next, flexible XD templates and mockups were designed to support the various content creators, and direct the backend (mass) production of daily email comms. All emails were expedited via the Marcomms team on a Salesforce marketing cloud platform. My team of copywriters and designers worked closely together to ensure consistency in messaging and the look and feel from here on out.

These important tools that leverage the main HCI brand look and feel will serve as efficient cheat sheets to guide internal content creators, designers and producers across the company. The solution to increase student enrollments and enhance the new lead journey was met by implementing these guides with comprehensive email content design and automation.