Mommy’s Bliss began with one magical product, Gripe Water, created by founder Roshan Kaderali. The family run company has since then exploded into a high-growth health and wellness brand for moms and babies. Their mission is to simply help moms and babies thrive by creating trusted products that use natural ingredients.

I played an integral role in helping to shape and grow their visual brand and business. Over a span of 5 years I worked with the CEO, Product Development, and Marketing teams in expanding customer reach from in-store to e-commerce environments. With a strong identity and design system in place, my task of elevating the look and feel of design and visual assets across print, packaging and digital channels came natural. The biggest project I spearheaded included the user interface design of one of their first responsive
e-commerce websites to showcase their story and products and increase engagement and sales. A cohesive, conversion-oriented design framework was integrated across the website, working iteratively with the web developer ensured final site was functionally adaptable for mobile and provided a cohesive user experience. Paid ads, and printed assets worked together to increase brand awareness, and champion significant growth in sales, retail partners, and new product lines.

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