Logo Design & Branding (retail)

Kainoa Blue is a Hawaiian lifestyle brand, creating and selling vintage t-shirt designs on various online stores. The concept of tribal graphics in a sun shaped icon combined with a hand script-like typeface symbolizes traditional island culture and pride combined with an organic, fluid way of living, both on and off the water. "Kainoa" means "free-flowing ocean" in Hawaiian.

I created 3 initial shirt graphics to launch the brand. Organic social media ads showcasing island lifestyle using a mix of models and real-life locals wearing the shirts quickly followed.