Nutritious Life
Visual Style Guide
Nutritious Life provides cutting-edge nutrition and wellness education online, which includes the signature Become a Nutrition Coach program. This brand supports a global, thriving community of wellness professionals enhancing their careers, and building and growing their businesses.
​
Prior to this visual guide, rules and guides for branding were scattered across various materials. To create a cohesive brand experience in current and future communications, I created a visual guide which would serve as a key tool and reference for all those internally working with the brand. The guide outlines basic tone and voice, history, audience, and defines proper usage of all graphic elements including colors and typography. I also designed the '8 Pillars' icons which represent the whole-person approach to healthy living and the overarching values and concept of Nutritious Life.
Website
Nutritious Life's new website development was a huge cross collaborative effort. As creative director, I worked with various stakeholders in overall strategy, content and the building of the site map skeleton. The site was designed with potential new student leads and professional wellness audiences in mind that use the site as a media resource. I worked as a hands-on designer with the brand and editorial managers, copywriters and developers in various iterations and final execution of all the main pages. I also provided graphics and visual assets that highlighted the unique traits of the brand to provoke curiosity and offer the user a clean and fun experience with the site.
​
Email Style Guide & Templates
As creative director, I guided the strategic development and execution of elevated, optimized email funnels. First and foremost a new style guide with detailed design and stylistic direction was created. Next, flexible XD templates and mockups were designed to support the various content creators, and direct the backend (mass) production of daily email comms. All emails were expedited via the Marcomms team on a Salesforce marketing cloud platform. My team of copywriters and designers worked closely together to ensure consistency in messaging and the look and feel from here on out.
These important tools that leverage the main HCI brand look and feel will serve as efficient cheat sheets to guide internal content creators, designers and producers across the company. The solution to increase student enrollments and enhance the new lead journey was met by implementing these guides with comprehensive email content design and automation.
