Email Design Optimization

As the creative director at Empowered Education, I over saw the strategic development and execution of elevated lifecycle email funnels for 2 online ed-tech brands, Health Coach Institute and Nutritious Life. I directed a team of 2 designers in the design development and implementation of new style guides, various modular (mobile optimized) templates, with stylistic brand assets. Flexible Adobe XD templates and instructional mockups were created to support the content creation from cross-functional teams, and help streamline the backend daily automation process .

My team of designers and copywriters worked together to ensure consistency in voice and messaging was strategically paired with cohesive visual branding to elevate the recipients experience and provoke an actionable response.

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Fueling an iterative, data-driven approach, these creative assets enhanced cross-functional efficiencies and workflows, and optimized performance goal efforts to increase student-enrollment conversions, while engaging and nurturing leads.