Brand Scaling & Evolution

Skilltrade offers affordable, cutting-edge, online and hybrid healthcare training programs for Medical Assistant certifcation. New to the EdTech scene with a compelling logo and brand guide, they needed to take the next steps in their visual evolution to gain consumer interest, investors, and medical/trade business partnerships. As their art director and designer, I executed various digital and print assets to support these initiatives, including B2B PowerPoint presentations, email funnels, flyers, social media, website graphics, and internal LMS (Learning Management System) designs.