Around the year 2010 Jif To Go snack size treats exploded into the peanut butter snack market! I was charged with art directing and designing a physical sales kit display for Jif reps to showcase the new products to retail outlets and schools. The conceptual design was a colorful 'briefcase' that displayed a select product lineup inside, with a dicut window on the outside, top right for a sneak-peak of a package. 

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The inside of the case additionally housed the sales materials and leave-behinds which included 4 different JTG products. I art directed the individual packaging design and production of the case, the individual JTG packages, and the sales sheets and product CD materials.