Working with my creative director and bilingual copywriter, I designed and developed these digital ads for MBA's summer campaign. Targeting hispanic audiences visiting from afar, and local to Monterey and the Bay Area, these ads leveraged beautiful, majestic shots of sea animals at the aquarium with a driving message and coupon incentive for families to visit. A total of 5 -6 different designs were executed in various different ads sizes were showcased across partner (paid performance) sites and social media channels.