The Digital Ring Agency
The Digital Ring - Brand Awareness (Test) Ads
Ad 1: IG 1080x1350
Concept:
“Nourish Your Need” - The Digital Ring Consulting Menu
Creative Summary:
A restaurant scene engaging the viewer from the perspective of the
customer looking at a simple elegant menu. The menu lists a few of
TDR’s Marketing Consulting Services, highlighting the specific offering
of Digital Marketing Strategy as the first “Starter”. While the customer’s
finger is indicating their selection, the angular juxtaposition of the
image in the layout, and the placement of an orange highlight box
draws the eye in/down to read the service. A prominent CTA button at
top supports the simple idea of starting with this ‘Starter’ menu item.
The message suggests that your business should begin its marketing
efforts with TDR’s Digital Marketing Strategy Consulting service for
optimal nourishment, elevated experience, and satisfying results.
Ad 2: IG Reel 1920x1080
Click to image to view animated ad.
Concept
The Digital Ring “Powerhouse”
Creative Summary
The traditional shape of a house was rendered to appear constructed
out of cogs and gears. The image marries familiarity with innovation
and functional strength. The house is home to a dynamically intelligent,
high-functioning agency family, TDR.
The front yard and path provides a graphic depth of field for the 2D
composition, while projecting an inviting neighbor appeal. The home-
chimney pinwheel (branded with the “d”) is a smart-energy harvesting
solution, fueling the performance of TDR. Minimalist messaging supports the hero visual, communicating value props and full-service capabilities offered ‘under one roof’. At a quick confident pace, words work with the image to engage the audience for 13 seconds.
Additional design choices include the use of integrated tools like AI and animation to evoke curiosity and add layers of energy and technical savvy.