Logo & Scalable Design System

Logo design and scalable system build for the internal AI initiative called "Velocity", created for global tech client, TaskUs.

​

The visual theme aslo includes key art development, template design examples, and a scalable branding system (created in Figma). The design strategy represents “Velocity” as a fluid, elegant, and bold experience with the logo being a contemporary composition of skewed perspective lines in motion - representing an abstract "V". 

An additional objective was to set an inspirational and approachable visual tone for AI integration (and experimentation) for employees, indicating that the adaptation of AI into your teams' workflows can be a dynamic, exciting (and even playful) process!